Because who doesn’t love polar bears?
Because clean water tastes good.
Because bikinis are great in the summer, but so is wearing sweaters in the winter.
Because there’s no business to be done on a dead planet.
The fashion industry is second only to the fossil fuel industry in how much it pollutes. Water pollution from dyes and chemicals, textile waste, and the unrelenting pace of clothing consumption make the apparel industry a major contributor to climate change. Fashion alone is responsible for 10% of all global carbon emissions.
We are choosing a strategy of change in how we run our business. It starts with committing to an ethical supply chain and working with responsible materials. Our operating goal is to be 100% good rather than 90% less bad. Come ride with us as our journey continues to evolve.